Marketing stories
A reality check on the B2B marketing landscape, featuring actionable insights and case studies, by a marketing manager in the amusement industry.
Strategic marketing is not what you think
It’s not just about plans. It’s about helping organizations answer the right questions and turn them into decisions and direction.
Building Clear, Effective Briefs
Brief and Mighty: How Clear Direction Leads to Extraordinary Results Partnering with external experts can supercharge your marketing projects. But without a clear roadmap, even the best collaborations can crash and burn. That’s where a rock-solid brief comes in….
Beyond a job function: Marketing as a cultural pillar
A definition of Marketing The purpose of this newsletter is to share tips and lessons learned working as a marketing manager in a B2B company; that’s why I want to start this editorial project with the definition of marketing that leads my actions: Marketing is…
Gli spazi per il lavoro e la città di domani
Di seguito il mio articolo, tratto dal numero 105 di Senza Filtro “Una città per cambiare”, dedicato alle città e alle trasformazioni che hanno subito in questi due anni di pandemia, connesse anche al cambiamento dei modelli di lavoro. Gli open space erano solo un…
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