Hi ! I am Nadia Panato
I make marketing happen
to shift minds, open possibilities, and build brands that resonate deeply.
Crafting marketing strategies and bringing them to life.
I’m a creative and intuitive Marketing & Communications leader, with a deep love for turning ideas into experiences and strategy into movement.
I believe marketing is a force for clarity, connection, and change. I specialize in turning insights into action, fostering a customer-centric culture, and creating authentic brand stories. I help brands speak like humans, act with purpose, and leave a mark that matters.
As Marketing Manager at Zamperla, a global leader in amusement rides and attractions, I lead marketing and communication initiatives across six international offices, ensuring every touchpoint reflects our vision and business objectives.
My philosophy
Marketing is not just a function—it’s a mindset, a cultural pillar that shapes how companies create value and engage with the world.
It begins with understanding
By truly listening—to markets, customers, and internal teams—marketing bridges the gap between business objectives and real-world needs.
A cultural force
Marketing is woven into every aspect of a company. It inspires collaboration, aligns people around shared goals, and ensures that every touchpoint tells a cohesive story.
Turning Strategy into Reality
A clear vision is the foundation, but action is what transforms potential into results. With structured plans and purposeful execution, marketing drives sustainable impact.
Creating value beyond transactions
Customers don’t just buy products; they engage with the culture and purpose behind them. By aligning offerings with real needs, marketing becomes a force for meaningful change.
Storytelling that resonates
Great marketing isn’t just heard—it’s felt. Through authentic storytelling, businesses can build trust, inspire loyalty, and foster connections that last.
Where I am going
Marketing isn’t just what I do — it’s how I think.
I believe it can (and should) be a cultural force: one that aligns people, shapes decisions, and builds companies that resonate inside and out.
After a decade of bridging strategy and execution in B2B, my goal is clear:
To help organizations see marketing not as a support function, but as a strategic lever for sustainable growth and meaningful change.
That’s the vision I bring into my work — and the conversations I love to have.
From mentoring teams to guest lectures, from keynotes to collaborative projects: I enjoy connecting with those who want to make marketing matter.
Let’s build the future of marketing — one idea, one strategy, one story at a time.
Corporate Testimonials
I bring real-world corporate marketing insights to life for students at universities and master’s programs. My purpose is to provide actionable takeaways and foster deeper understanding, bridging the gap between academic theory and industry practice.
Marketing Events & Public Speaking
I am available for keynotes, panels, and workshops at marketing events, sharing expertise on strategic and operational marketing, and trends shaping the industry. My goal is to inspire actionable ideas and spark meaningful conversations.
Lectures and Workshops
Delivering engaging lectures and hands-on workshops on marketing, communication, and project management. I focus on bridging theory with practical applications to empower students and professionals with actionable insights.
Newsletter
A reality check on the B2B marketing landscape, featuring actionable insights and case studies, by a marketing manager in the amusement industry.
Newsletter
Marketing Loops & Hoops
A reality check on B2B marketing. Insights, stories, and lessons from the field.
Building Clear, Effective Briefs
Brief and Mighty: How Clear Direction Leads to Extraordinary Results Partnering with external experts can supercharge your marketing projects. But without a clear roadmap, even the best collaborations can crash and burn. That's where a rock-solid brief comes in....
Beyond a job function: Marketing as a cultural pillar
A definition of Marketing The purpose of this newsletter is to share tips and lessons learned working as a marketing manager in a B2B company; that's why I want to start this editorial project with the definition of marketing that leads my actions: Marketing is...
Gli spazi per il lavoro e la città di domani
Di seguito il mio articolo, tratto dal numero 105 di Senza Filtro "Una città per cambiare", dedicato alle città e alle trasformazioni che hanno subito in questi due anni di pandemia, connesse anche al cambiamento dei modelli di lavoro. Gli open space erano solo un...